How many times have you walked down the street and smelled something that took you down memory lane? How many times has a smell reminded you of memories that you thought were lost forever? Smell is a powerful yet mysterious sense that can awaken emotions and memories from the past. It can soothe your fears, make you feel safe and improve your mood. It seems that the smell of freshly-baked bread can make you even more generous! “As good as bread”, as Italians would describe a good-hearted, magnanimous person. Our baked products are made with simple and natural ingredients: wholesome like the memories we want you to have thanks to our products. Holidays, breaks, alone or with the people you love, every moment can be unforgettable if associated with an unforgettable smell.